Umberto Luchini


Umberto Luchini left his CMO position at Campari America in 2017 after 17 years with the company. He founded Wolf Spirit Distillery that same year, and within three years had created two brands and launched four: Blood x Sweat x Tears™ Vodka, Puncher’s Chance® 100% Kentucky Straight Bourbon, Tom of Finland Organic Vodka™, and Bosscal Mezcals®, with more on the horizon. Umberto’s gut-sense marketing is what is allowing this independent distillery to play in every major category


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